I design with strategy and user experience at the core—creating clear, purposeful visuals that keep audiences engaged and guide them smoothly through the customer journey. In the banking and credit union space, this approach strengthened trust and supported meaningful lead conversion.

As a senior designer and art director, I championed brand integrity across corporate, sales, and product touchpoints, producing a full spectrum of creative marketing collateral.

From web and print to video, events, social, email, and iconography, I ensure every channel reflects a unified, consistent, and compelling brand experience.